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当前位置:男装加盟 > 行业资讯 >疫情面前,服装定制品牌的变局与突围

疫情面前,服装定制品牌的变局与突围

文章出处:http://tannnglotion.com/xwzx/hy/1095.html;责任编辑:凯时最新官方APP下载定制加盟;发布时间:2020-04-22 13:52    

  DANGXIA,WEILEXIANGYINGGUOJIAKANGYIHAOZHAO,SHANGJIABIDIAN,HENDUOXINGYEBEIJIAOLEYIPENLENGSHUI,SHENXIANKUNJINGNANYIZIBA。

  FUZHUANGDINGZHIXINGYEYEWEINENGXINGMIAN,XIANXIAZHONGDUOFUZHUANGDINGZHIDIANPUDEJINGYINGXIANRULETINGZHI。TONGDINGSITONG,WEIYOUQIUBIAN、ZIJIUYUTUWEICAISHIWANGDAO。

  首先,我们要思考的是,受疫情影响,服装定制品牌将面临怎样的变局?

疫情面前,服装定制品牌的变局与突围

  消费者深度在线,加速品牌线上线下融合

  TURUQILAIDEYIQINGCUISHENGLE“ZHAIJINGJI”,RENMENZHAIZAIJIALI,JIANGSHENGHUO、XIAOFEIDEXUQIUCONGXIANXIAZHUANYIDAOXIANSHANG,ZAIXIANKETANG、ZAIXIANDINGZHI、ZAIXIANYULE、ZHIBOWANGGOU、SHENGXIANWAIMAI、ZAIXIANSHEJIAODENGSHENGHUOFANGSHISHIXIAOFEIZHESHENDUZAIXIANCHENGWEICHANGTAI。

  ZAIXIANBANGONG、XINLINGSHOU、ZHIBOMAIHUO、SHEQUNYUNYINGDENGSHOUDUANDEYUNYONG,ZHIJIEJIASULEQIYEXIANSHANGXIANXIADERONGHE。

  促使品牌加速结构性调整及布局

  BENCIYIQINGJIHENDUOPINPAIDAILAIZUIZHONGYAODESHENKEFANSISHI:PINPAINENGFOUZAIYIQINGLAILINSHIJINLIANGSHAOSHOUYINGXIANG?

  GUIGENJIEDISHIDUOSHUPINPAIDEYEWUHUOZHEXIAOSHOUQUDAODENGJINGYINGJIEGOUTAIDANYI,JUXIANYUCHUANTONGXIANXIAQUDAO、DANYISHICHANGJIDINGDANYEWUDENG,MEIYOUTIQIANJINXINGJIEGOUXINGBUJU,DAOZHIQIYEJINGYINGJIYISHOUDAOZHONGDAYINGXIANG。

疫情面前,服装定制品牌的变局与突围

  YINSHILIDAO,SHUNSHIERWEI

  TURUQILAIDEYIQING,SHIYUANBEN3-5NIANNEIFASHENGDEXINGYEBIANHUA,ZAIDUANQINEIXIJUANERLAI,GAIBIANLEJINGZHENGGEJU,JIASULEDINGZHIXINGYEXIPAIDEGUOCHENG。

  SUIRANXIANGDUIERYAN,LEISIYUCAISHENGZHEIYANGDEGUIMOHUAQIYE,YOUYIDINGZHIMINGDUDEPINPAI,YANFAJICHUANGXINNENGLIJIAOQIANG,JINGYINGJIEGOUJIAOWANSHAN,SHENGCUNYINGXIANGBUDA,DANSHIZAIYIQINGQIJIAN,CAISHENGPINPAISIHAOMEIYOUYISISONGXIEYUBEIGUAN,MEIYOUZUOYIDAIBIDENGDAIYIQINGDEGUOQU,ERSHIJIJIKAIZHANYIXILIECUOSHI,XIULIAN“NEIGONG”,FUZUOJIAMENGDIANWEICHIYUNYING,CHIXUWEIHEZUOSHANGHEXIAOFEIZHEDAIQULIHAO。

疫情面前,服装定制品牌的变局与突围

  1.“零接触”轻松下单,消毒包邮到家

  YIQINGDUIXINGYEDEYINGXIANGLIANGJIFENHUAYANZHONG,XIANXIALIULIANGJIHUWEILING,XIANSHANGQUEYINCISHOUYIXIANZHU。CAISHENGJIAQIANGYUXIANSHANGXIAOFEIZHEDEGOUTONGHEHUDONG,JIAKUAIXIANSHANGYEWUFAZHAN,BINGJISHIDIAOZHENGKEXINGDEXIANSHANGYUNYINGCELVE。

疫情面前,服装定制品牌的变局与突围

  2.接受老客户预定

  ZAIFUZHUANGDINGZHIXINGYE,2-3YUEFENZHENGZHICHUNJIHUANXIN,KEHUDINGZHIXUQIUWANGSHENG,YIJIYIQINGJIANHUANHOUFANHUIZHICHANGDEZHEZHUANGXUQIU。YIQINGDANGXIASUIRANSHANGMENFUWU/MENDIANSHOUDAOXIANZHI,DANSHIJIYUYIBUFENLAOKEHUDUIDINGZHIFUWUDEGUYOUXUQIU,DUICAISHENGPINPAIDEXINREN,TONGGUOSHEQUN、PENGYOUQUANDENGQUDAO,CAISHENGPINPAISHISHIDI、YOUZHENDUIXINGDITUICHULAOKEHUYUDINGFUWU,ZHINENGGONGCHANGHUIZAIDIYISHIJIANYOUXIANSHENGCHANYUDINGDINGDAN。

  3.开设线上课堂,对合作商做好培训服务

  MUQIAN,GUONEIZHENGGEDINGZHIFUZHUANGSHICHANGHAICHUYUQIBUJIEDUAN,DUIYUDINGZHIFUWUZHONGDEZHUDUOHUANJIE,XUYAOLIUCHENGBIAOZHUNHUA、GUIFANHUA,ZHEIXIEYOULIYUZHONGDUANXIAOFEIZHEDELIANGHAODEJINDIANTIYAN。

疫情面前,服装定制品牌的变局与突围

  YIQINGQIJIAN,CAISHENGYUNYINGTUANDUIZUZHIQUANGUOHEZUOSHANGMENDIANTONGGUOXIANSHANGKETANG,XUEXITANTAORUHESHENHUAZHONGDUANFUWU,TIGONGGENGYOUZHIDEDINGZHITIYAN,YOUQISHIJIANXINGPINPAIDE“SHENSHILIUWEIXINGXIANGTIXI”,BAOKUOZHURUJINGZHUNLIANGTI、FUZHUANGZHISHI、SECAIYUFENGGEDAPEIZHISHI;

  GUANYUDINGZHIQIANDEGOUTONG,DAOGOUZENYANGGENJUKERENDENIANLING、ZHIYE、FUSE、SHENCAIJICHUXICHANGHETIGONGZHUANYEXINGDEYIJIAN;

  QICI,ZENYANGTONGGUOYANGYIDECHENLIEJIDIANNEIGEXINGHUA、SHENGDONGHUADEBUZHILAIXIYINKEHUJINDIANBINGCUJINZHUANHUA;

  ZAIYOUDAOGOURENYUANDEXIAOSHOUHUASHU,GENJUBUTONGQINGJING、BUTONGXINGGEDEKEHU、DUOYANGXINGDEXIAOFEIXUQIUDENGJINXINGCHANGMIANHUAXIAOSHOUMONIDENGDENG。ZHEIXIEFUWUXIJIENENGZHANGXIANPINPAIDEZHUANYEDU,ZUIZHONGYINGDESHICHANGDERENKEHEXIAOFEIZHEDEXINLAI。

疫情面前,服装定制品牌的变局与突围

  4.企划团队远程支持

  疫情期间,裁圣品牌企划团队与合作商保持密切的联系和沟通。自疫情管控以来,持续更新品牌微信公众号、朋友圈文案、模特样衣图片等宣传与营销类素材,为合作商解决燃眉之急,能够帮助他们在疫情期间在线强化品牌形象,培养潜在消费者,为疫情结束后的消费需求爆发做好应对。

疫情面前,服装定制品牌的变局与突围

  YABUKUAWOMENDEZHONGJIANGSHIWOMENGENGQIANGDA。YIQINGSHITIANZAI,YESHIKAOYAN,GENGSHIYIZHONGPINPAIBIGUANXIULIAN,MAITOUFAZHANHEXINJINGZHENGLIDEHAOSHIJI。

  YIQINGZHONGHUIGUOQU,RENMENZHONGJIUHUIHUIGUIZHENGCHANGDESHEHUISHENGHUO。DAIDAOCHUNNUANHUAKAISHI,XIANGXINMEIYIGERENDOUNENGYONGBAOZUIHAODESHENGHUO,ZUIHAODEZIJI!

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